D&C Circulation

The Democrat and Chronicle's circulation numbers are out, and it's a good news/bad news story.

The good news, via reader Elmer, is that, by one calculation, the D&C's combined online and print "reach" is 86% of the Rochester market, one of the higher numbers for mid-size markets.

The bad news, via Gannettblog, is that the D&C's print circulation is down another 5.1%.

The reach numbers are interesting, but as always the question is whether the D&C can replace lost print advertising revenue with online revenue.